Meta Ray-Ban x Thrillist Sound Trip

View the package live: Sound Trip

Sound Trip is Thrillist’s biggest music festival package yet. This editorial package was part of an editorial strategy to position Thrillist as an expert in the music festival world. This large tentpole involved building an evergeen editorial franchise page with tagged articles, a fully designed landing page, and 8 annotated guide articles created in Ceros. The annotated guides were an entirely new format for our team and was a collaboration between the edit and creative teams to bring this new vision to life. It all came together with a large social assets package. This package would then be sold to Meta Ray-Ban.

‍The website was built using Ceros.

Video of the landing page that houses the annotated guides along with additional content