View the package live: Night Market
An interactive editorial experience housing articles celebrating Asian night markets for AAPI month. We wanted this experience to be highly visual and interactive, really putting the user in the environment of a night market. We used several tactile moments using real food and paraphernalia one might find at a night market such as wristbands, stickers, and food packaging. The creative team worked closely with the editorial team to create this experience. We also created several promotional materials, including social posts and site banners for the audience development team.
This package won a James Beard award for Innovative Storytelling.
Role: Lead on concepting and branding, creating web designs and promotion, and project management
