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Target x Thrillist Recipes To Remember

 
 

View the package live: Recipes To Remember


An editorial package released during the holidays featuring passed down family recipes. This package was meant to feel like a scrapbook of family memories with featured recipes. We wanted users to easily switch through viewing recipes like a rolodex. We then added in more personal touches like hand drawn illustrations and family photos to give the experience that warm, cozy, holidays with the family feeling.

Role: Lead on concepting, branding, designing, executing, and project management