Well+Good Social Media

During my time freelancing at Well+Good, I helped develop new visual strategy for their social channels. The goal was to boost engagement on their almost 1 million follower Instagram account by making the graphic feel fresh and inviting, but still in line with the brand’s overall feminine and friendly tone of voice. I created several of these posts in Canva, including creating templates for the social team to be able to edit and adjust on their own.

Role: Art direction and design