Southlake Stage is a fictional theater that specializes in discussing the unknown whether that be alien life, the afterlife, the deep undiscovered depths of the ocean, or whether a God does exist. The branding reflects the dark mystery of these topics. I used holographic foil as part of the branding to represent the sort of otherworldliness and futuristic style. The line pattern can hint to anything, topographic lines, radar readings, alien hovercraft beams, which is symbolic of the mystery of the unknown. I didn't want anything in the system to give away too much because the theater could be diverse in its range of discovering the unknown.