Pity Inc. is a fictional company that sends customized pity party packages for any unfortunate circumstance, whether that be getting dumped or getting fired. The copywriting is a large part of the brand's identity. I wanted the logo and the catalog to use minimal fonts and colors to represent the bold and edgy attitude. I chose the arch and rainbow effect to incorporate the ironic happiness of a pity party. I kept a consistent color palette throughout everything and create specific icons for each box to use on the products.  The break up box icons are hearts and tears, and the unemployed box uses thumbs up and thumbs down.