Ligature is a weekend-long design symposium run entirely by University of Florida graphic design students. This was a collaborative event put on by myself and my Ligature co-chair. Laura Bee and Josh LaFayette were chosen to hold lectures, workshops, and portfolio reviews because of their honest personalities and work that went with the event's focus on humor in design. We branded the entire event, from our logo to our gallery showcasing student work. We chose to use lighthearted imagery such as whoopee cushions, barrel of monkeys, and gumballs to emphasize the sense of humor that makes the designer/illustrators we chose unique. We wanted the gallery to be less intimidating than a normal art gallery and to strongly reflect the brand so that visitors of the space would be intrigued to explore the work inside to connect non-designers to design.