Thrillist (Inter)national Parks
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A Thrillist tentpole package dedicated to covering international parks from around the world. The editorial team wanted to bring the usual campy and “outdoorsy” branding of earth tones and vintage fonts to the modern world and give each park a clean, fresh look. To be able to give each park its own branding but also not visually overwhelm the user, we created a branding system using a set of fonts, shapes, and colors for a set of “postcards” that would represent each park. The addition of pastels and neons to the color palette, various kinds of display fonts, and the use of the characteristic Thrillist shapes shaped the branding of this package to feel playful and young and bring a new kind of aesthetic to outdoor culture.
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