Hummus Week

Experiential branding for Thrillist and Sabra’s first ever week-long celebration of all things hummus in DC.

Conceptualized all branding and executed several custom pieces, including an event ticketing page and digital promotion across the Thrillist site. Created menus for each of the 14 participating restaurants, as well as the Hummus Week Passport, a guide listing each locations and its dishes. All printed materials were handed out at each participating location.