Thrillist Ghost Kitchen
Branding, promotional items, and merch created for Thrillist Ghost Kitchen: a 6-month restaurant residency program designed to help local legendary NYC eateries struggling because of COVID. I created all elements of the branding: from the logo to the t-shirt designs.
We partnered with Zuul, an emergent kitchen and delivery service to secure the space needed, and hand picked our restaurant partners to create delicious meals to be enjoyed at home. For each, we also developed a custom swag kit including reusable cutlery, insulated tote, and a unique tee for each. The packaging, the product, and the purpose (to support NYC’s struggling restaurant industry during the pandemic) all were a meaningful and positive initiative for the Thrillist brand.
T-Shirt design in collaboration with Caracas Arepa Bar
T-Shirt design in collaboration with Chinese Tuxedo
