Social media campaign for Hispanic Heritage Month. Created graphics with an overall consistent look to go across all social media platforms. I highlighted hispanic influencers from tech entrepreneurs to writers. I also interviewed and photographed our hispanic members and hand lettered some of their answers in graphics to be put on the member newsletter. I used hot color gradients and expressive brush strokes to create imagery that could express itself as hispanic without being too cheesy or kitschy, while also relating back to the brand.